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How to Get Top Dollar for Your Luxury Real Estate Listing

1. Price Your Listing Correctly

One of the most important tips for selling your home for top dollar is to list it at the right price from day one. Compare your home to similar listings and examine the surrounding market to get an idea of what your listing should sell for.  While pricing any home correctly is challenging, pricing a luxury listing can be a little more tricky. There are less comparable homes to reference, and luxury homes have unique features that only some buyers will value. This is a key factor in why it’s so important to have a good realtor because knowing where to price a listing so it will sell in a timely manner and for a good price can take years to master.

2. Invest in High-End Photography & Video

A potential buyer will want to look at the listing before they schedule a viewing. A high-quality listing will have pictures and preferably a video tour of the property. A skilled home photographer can bring out the best in your listing and attract buyers. This step cannot be emphasized enough. Working with a professional will make all the difference in attracting buyers that are willing to pay top-dollar for your home.

3. Effective Online Marketing is Crucial

Of course, to sell your listing, you have to get the word out about the property for sale. The primary marketing channel is the internet, such as Trulia, the multiple listing services  (MLS), and Zillow. But it’s also much more complicated than that, especially with a luxury home. You have to be able to reach the best buyers, and a luxury real estate agent will have multiple online marketing strategies to find these buyers. Having a dominant internet presence and knowing how to take advantage of the best marketing tools is crucial for selling your property at top dollar.